Arbonne University is the online portal that Arbonne International uses to train its independent consultants. It’s an all-in-one place where people building a business can learn about Arbonne’s products, services, compensation, incentives, company history and everything else.
As an independent consultant, there are a few things you need to understand about Arbonne U:
1. Product Knowledge: Their product knowledge series will tell you just about every detail you might want to know (and a few you might not) about their product line. They discuss in detail the extrinsic factors in the aging process, the different variables that contribute to aging, and how their products address these issues. They also offer a full explanation of the different product lines, what each is designed for, and how to match them to your customers.
2. Company Information – Arbonne U also provides a huge amount of background information about the company itself. They describe their history, where they started as a company and where they are currently. Great information for new consults who aren’t very familiar with Arbonne.
3. Marketing and Business Development: The portal also contains a huge amount of information on the practice of “party plan”, where a consultant is told to organize parties at home and practice “warm marketing”, which is marketing with friends and family.
This type of marketing is the fastest way to get 2 business builders and 3 clients in your downline, but unfortunately, for many consultants this stops because they know of no other strategies than these for business growth.
Arbonne University is a great place to start a business, but for long-term growth, targeted marketing is a way to get people to come to you, looking for the types of products and services you offer. It’s a very effective model for long-term success.